It's what makes Suzy's Ice Cream,
Suzy's Ice Cream.

We help you establish core components to define your brand.

Components of a Strong Brand


A clear why.

People don’t buy what you do. They buy why you do it.

A successful brand begins with the why in mind. This allows you to engage your customers and connect with them on an emotional level before revealing the what and how of what you do.

Your advertising should start with why you do what you do, then explain how and finally what you do.


of people say shared values is the main reason they have a relationship with a brand.


A clear brand promise.

What is your company’s promise? What message do your customers and employees perceive?


of a brand’s image can be attributed to what it says and how it says it.

Brand loyalty is made by delivering on promises.


A clear target market.

Your audience can’t be everyone.

By defining your ideal customer you will have a better opportunity to understand how to reach them.


Clear branding and design consistency.

An easily recognizable brand uses a consistent approach to branding.

A consistent voice, message, imagery, color scheme, etc.
Some famous brands that utilize a consistent approach include Apple and Coca-cola.

10 seconds

is the time it takes a website user to determine if they’re interested or not.

brand color increases brand recognition by up to 80%.

A companies logo is the primary visual representation of their brand – make it a good one.


A clear marketing strategy.

51% of business owners report that content management is

absolutely critical

to the creation of a cohesive customer journey.

A marketing strategy is your plan to strengthen your brand.

Statistical information from and copyright to Leighton Interactive.
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